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Financial Advisor

Douglas LaFay


Doug has been working in the financial services and insurance industry since 2000. He initially specialized in financial, retirement and insurance solutions for individuals and their families, before venturing out as an actual investment advisor to financial advisors. Registered and licensed in financial services as well as life and health insurance, Doug takes a holistic approach to helping clients achieve their goals and objectives.
Doug graduated from University at Buffalo with a Bachelor of Arts (BA) in Legal Studies and later completed his Master of Business Administration (MBA) with a concentration in Finance at Canisius College.
After nearly 15 years as a Senior Advisor Consultant and Vice President with a trillion-dollar global investment company consulting with and educating financial advisors with stints in Florida, California, Hong Kong, Singapore, Pennsylvania & New York, Doug has left “the road” and is now applying that experience and expertise to assist clients of all stages of life to achieve their financial & retirement goals with the EMS Group of Clarence, NY.
Born and raised in East Aurora, the LaFay family now resides in nearby Elma, NY. Doug’s wife, Jazmin, is a paralegal in downtown Buffalo, while twin sons, Nicholas and Donald attend Saint Mary’s High School of Lancaster, NY. When away from the office, Doug enjoys local sports and travel with his family.

The Team